I was captivated by Steve's ebook right from the front cover!
That was a very good start to a book about email marketing.

He certainly got my attention at the start with a good headline (subject line) then the easy to read format that flowed throughout the book kept me glued to it!

I learned a lot of good tips for my own email marketing and had some of my own techniques confirmed!
Steve's 5 tips for headlines are fantastic, and the free tool he mentions is now another invaluable part of my marketing arsenal.

I would say this is another must read for anyone starting out or already involved with email marketing.

Well Done Steve, it is an honour to know you!

Keep putting out the good work we can all learn from it.

Thanks! - Simon

Steve Lorenzo’s eBook, “Sexy eMail Marketing” is a resource that you want to keep handy – not solely for eMail marketing, but for any time you are selling.

(Don’t we sell ourselves, our ideas and our products whenever we interact with other people?)

How I wish I had the sense of humor to present my message as engagingly as Steve does in this book!

I really liked his comparison of Hamlet’s contemplation of suicide to our e-mail suicide when a prospect doesn’t act as we hope they will act in response to our e-mails, as well as any time we try to sell or educate prospective clients or current clients.

What Steve reveals at page 41 about email subject lines was one of those "Duh" moments for me – such a wonderfully simple answer to a complex problem.

In the next Chapter, Steve has even more points that are very strong that need to be in the forefront of our minds when marketing.

Kudos to Steve for not only including ideas on how to have your name stand out in the “From” portion of an e-mail, but for very clearly explaining advantages and disadvantages of using it.

His wonderfully simple answers to a complex problem of what to put in the “Subject” line of your e-mail are greatly appreciated.

When I started my business - as a professional nutrition consultant - I used to read anything I could get my hands on from some of the most prominent American research Institutes.

Steve has included an example of how to apply a similar academic approach with a secret tool that would help you reach your prospects by scientifically testing your subject lines.

From 0% value to 40 to 50 to 75 to an actual 100% - What great fun! And rewarding too!

First some full disclosure; I've known Steve since early 2009 and we've even been business partners.

Also, I reviewed a very late beta copy of the product so it's probably better than when I saw it :-)

However, knowing Steve like I do, I believe part of the reason he asked me to review his new product is that he knows I will be honest, good or bad.

Like Steve, I've sent millions of e-mails, have studied the science of crafting responsive e-mail, and have tested the heck out of the From name, subject lines, and e-mail body contents so I know something about sending e-mail.

Steve doesn't cover the entire gamut of e-mail marketing, a huge topic, instead choosing to focus, and provide depth, on one specific aspect: getting the e-mail you send delivered to the recipient and get it opened by them.

This includes:

# How and why you should use the From field to bond with your subscribers so that when they see an e-mail they know it's from you and something they want to read.
# The psychological triggers you want to use in the subject line that literally compels people to open the e-mail.
# How to improve the responsiveness of your list by using something as simple as the From field to weed the deadwood from your list; these are the people you don't want anyway because they aren't the buyers.
# Why all the gurus are tricking you when they tout their high open rate and what you should be focusing on if you want to make real money from your list.
# Why you should be using the 4-letter F-word you've been told to avoid like the plague.
# How to instantly measure how effective an e-mail is using his simple "acid" formula.
# His "secret weapon" that even I didn't know and had never heard anyone teach before; it's a great idea and I'll be stealing it :-)
# The little known tool he uses to hone his subject lines for maximum effectiveness.

In each section, he explains to you why you should do certain things and why you shouldn't do certain things and he shows you specific examples so the concepts can solidify and be retained in your mind and not just be theoretical stuff that quickly fades away.

There are some things of real note in Steve's 60+ page "report":

✓ First, he is showing you how to use your e-mail list to very effectively build a long term business of responsive subscribers as opposed to what so many other marketers show you of using methods of questionable ethics to get a lot of opens and then a lot of unsubscribes.

✓ Second, unless you are a complete beginner, you will likely have heard of some or many of the things Steve says. However, the value of the refresher is there and you'll probably pick up a few things -- I did and, to be honest, I didn't expect to.

✓ Third, Steve has a unique style. It's a very different way of conveying information both in his words and his formatting; including his unique sense of humor. Some people will love it and some will hate it but it will be different and, even if it isn't your style, there are a lot of nuggets for you to mine if you give it a chance.

✓ Fourth, it does not cover, at least in any significant depth, crafting the body of an e-mail; he rightly points out that this is an even larger topic and beyond the scope of his focus, but I hope it's the topic for his next product :-)

I think this is important for me to let you know so you have the proper expectations and aren't disappointed because you thought it was something different than it is and miss the real value it does contain.

Do I agree with everything Steve says? No, I don't.

There are a couple of things he and I disagree on but everything he says is excellent information and if you did everything he said to do, just as he shows you, you'd be as good or better than 99% of the other marketers out there and you'd have greater success with your e-mail marketing.

The Bottom Line:

This is a great product for beginners and those struggling to be effective with their e-mail campaigns.

Just remember the focus of this product is on getting your e-mail delivered and opened but he spends 60+ pages carefully doing that so you're getting some good stuff.

Just follow Steve's advice and you'll start off right and continue to improve.

Steve is his own best proof of that because when I met him he had a list of a few hundred and now I think his lists total close to 30,000?

Not bad for just over 2 years! He does know what he's talking about.

For advanced people, as I said, it's a nice refresher and it's likely you'll find a few things you can use and he talks some about relationship building which is a topic frequently missed by other products and by many marketers.

And everyone can have a chance to enjoy Steve's unique style!!!

Steve is the consummate copywriter with great skills and some really good ideas to propel any business to greater success!

He's a good guy.
- Joe

Steve is an innovative expert in social media who can help many individuals expand and grow their business in constructive ways.

He is an individual who works extremely hard to address the needs of his customers.

I have known Steve Lorenzo for a couple of years and have found him both very knowledgeable and a man of honor.

Steve recently showed me his latest creation: "Sexy Email Marketing."

I can honestly say that this report is absolutely PACKED with some of the BEST advice that you will find anywhere on email marketing. You will learn a TON of information from this.

With so many people making so many basic errors in their email campaigns anyone will find this guide extremely helpful.

Seriously, I cannot recommend this value-packed report highly enough.

If you use an autoresponder or send out emails that you want a response to then you CANNOT afford to miss this report..

I have been using email marketing about 3 years - wondering why I wasn't getting the results I thought I would get...

Steve's new ebook "Sexy Email Marketing" provided an answer.

Steve reveals his 5 tips to great subject lines. This is the best advice I have received covering this subject!

Thousands upon thousands of emails I receive from marketers are not using Steve's secret weapon on how to get a better response.

I highly recommend "Sexy eMail Marketing". It is filled with valuable information and Steve gives the best advice on this subject..

Steve Lorenzo's latest offering, "Sexy eMail Marketing," is one of the few reports I have seen that actually dissects, analyzes and evaluates the most important aspects of marketing emails.

Many of the other ones launch right off into subject lines and internal copy and are more like copywriting courses than they are marketing advice.

Not this one. Steve gets right to the heart of the matter:

How to make sure your email gets seen and opened instead of being deleted or caught by spam filters.

It's not that Steve doesn't address good subject line writing and copywriting; he does.

Steve even talks about a "secret" tool he uses to analyze and score headlines to make them more effective.

Beyond that, however, the report focuses on things like why you should always use your own name for the "From" field; why you should always write your own emails; and, why personalizing subject lines is so powerful.

I don't want to give too much away here, but I do want to say that one chapter finally solved a conflict for me.

I had taken advice of other list builders and stopped collecting names along with the mail addresses.

Bad idea. Steve lays it all out in "The Most Pleasant Sounds in the World."

There are two things about the report that I didn't like:

1. Text formatting, specifically right alignment on some lines and paragraphs, is a little hard on the eyes; and,

2. The report ends rather abruptly and goes right into bonus pages.

Aside from those two things, the information is sound, practical advice with no fluff.

Steve Lorenzo's new book, Sexy eMail Marketing, is definitely a "must have" in any Marketers Toolkit.

I was one of the fortunate ones to see this before it was released, given the chance to test Steve's methods.

It has completely and definitely changed the way I think about eMail marketing.

Steve is a very straight, and to the point guy, and when personally testing some of his advice, I found my open rate increased by 24%!

I also found that the certain tool he uses can become addictive, just as he says it can, but it is an addiction worth having.

My personal advice to any "Fence Sitters" is to do yourself a favour, and get up and add this to your toolkit, you will definitely not be disappointed.

Steve's new product - Sexy E-mail Marketing - is a very high quality product that teaches you step by step on e-mail marketing.

He even shows you and gets down to the details of marketing.

This is truly a good buy. At the price he's selling it now, it is a steal.

With 60+ pages, it is full of content that will blow your mind.

I always thought eMail Marketing was difficult, however, with Steve showing me everything in great detail (and with examples), I know I can do a better job.

I joyfully endorse Steve's Ebook and feel your anticipation of what is to come will be heightened once you get into it. Steve Lorenzo's report, "Sexy eMail Marketing", does not disappoint. He writes optimistically, simply and with good old common sense.

The fact is I found it awesome because it answered so many questions that perhaps I would not have discovered on my own.

The importance of subject lines, and the need for only short internal copy are just two of the specific subjects.

Learning so much of what I didn't know I needed was an absolute happy surprise. Pridefully, I wholly endorse ~ Steve Lorenzo's ~ latest triumph!

Maureen

PS Is there another word for PIMP?

From beginning to end, I found your book not only entertaining but also very enlightening.

Information of value to the novice is abundant and as we all to well know there are many professionals who should read this and take it to heart. Maybe then we would see less of them screaming about their poor CTR and optin rates.

I love the section with the exact definition and breakdown of an Acid Test and the "Creme De La Creme" is lost in most email marketing today.

With all the information that you have packed into this enjoyable and easy to read and follow book along with the helpful suggestions, there is no reason why anyone cannot become a better email marketer and improve their rates and most of all their relationship with their lists.

Thank you for the great effort and accomplishment. I look forward to more pieces of wisdom in the future.

WOW!
I couldn't put this report down till I finished it!

Steve, you've jam packed this work with so much ('SECRET') information that I think the so called 'GURUS' may come after you with sticks! Just joking! Seriously, much of the information you reveal in your report took me many years of study to find on my own!

Learned a bunch of new stuff too!

Armed with your report, people ... Newbies and Advanced Marketers alike ... will be able to catapult over their competition.

Just the insight into the products you use is extremely valuable! The extra bonuses are terrific too!

Great work Steve!!

Steve always brings a great sense of humor to his work that makes it a pleasure to read.

On top of that this ebook is packed full of great content without alot of the filler and fluff you find in many products.

When it comes to email marketing I have to say

"Steve gets it!"

Too many email marketers are slamming their subscribers with nothing but one unknown offer after another just promoting what everyone else is promoting.

But Steve lays out a plan he is actually using to build a strong relationship with his subscribers

(I know, I have been on his list for years).

I really liked Steve's Acid Test formula on page 45.

This is a method Steve uses to improve and track the effectiveness of his email marketing.

I hate to be negative about such a valuable product, but one thing I didn't like was the formatting. I think the content would be even more precious if it was easier on the eyes.

He is always using the disclaimer that English is not his first language but frankly, I find his writing better than many people born and raised in the US.

I know I could and should have a stronger relationship with my subscribers and I will definitely be able to use the information in Steve's treatise on the subject to enhance my email effectiveness.

Steve - You are sharing some real gems here and as usual you have gone that little bit further - firstly explaining the source of the various insights and then the rationale behind your use.

The explanation of the "positive side" of an unsubscribing member and your detailed response (once again with the detailed explanation) to such a member will benefit many readers.

You will not want me to share here the detailed of the additional resources and bonuses but suffice to say I have pointed a number of my students at this material just to pick up the last minute bonus package which you provide for FREE.

One final point, now I think about it.... The section on the word "FREE" is truely a fantastic insight .... well done.

Your readers will love it. All the best!

Well Steve has outdone himself. He has raised the bar for all that are involved in email marketing.

This report “Sexy EMail Marketing” explains the right way that email marketing should be implemented each and every time we even consider queuing up that email broadcast.

It answers many of the questions I had for some time now about subject lines.

Steve did a great job with the do and don’ts and he leaves no stone unturned. This is a must read for newbies and experienced marketers alike.

The couple of tools Steve explained and said he uses are just amazing.

You are just going to have to get this report “Sexy EMail Marketing” to find out what they are. It’s worth it!!!

Hey Steve,
I have to say you have a nice piece right here!

I implemented 2 of your ideas which I was not previously using and saw an Immediate 7.3% Increased Open Rate!

Thanks Steve!

I have already implemented 1 tip you gave me and will see how it performs in the nearest email promotion I have scheduled tonight.

But what struck me as (probably) the most powerful email marketing secret EVER revealed, was your headline case study and how you came up with a system for perfect email headlines...

I mean, Frank Kern and all those rich censored have NEVER shared anything like that in any of their Thousand Dollar courses or seminars..

THANKS STEVE!

I Owe You One (even though I paid for this....)

Last moment edit:

"I've been using your "system" for headline crafting for the last couple of days and I'm stunned to report it's working.

I even had an email that got 8.7% open rate!

My average was about 3-4% so, if you want, you can change my testimonial to
"I doubled my open rates!"

Sexy Email Marketing grabbed my attention right away, Sexy and email marketing are not things I associate together, LOL

But this ebook is downright sexy!!!!

Steve's knowledge and business experience is extensive and, after speaking with him, I have found him to be a man of great passion, creativity, and energy.

• Page 36 - They Saying YOUR ---- ----- Is The Most Important... - This blew me away and you totally disagreed with them.

• Page 47 - I will be implementing your SECRET WEAPON immediately, this will double my click through rates.

• And the "Creme De La Creme" is a great way to finish things off.

Steve has done a great job with this Sexy Ebook and I recommend it to anyone struggling to have any effect with their email marketing.

You weren't kidding when you said Sexy EmailMarketing is the perfect compliment to Gotcha Copy.

I love how you go into painstaking detail of what to do, how to do it and why to do it from the trenches of writing an ad swipe to the grand strategy of executing a campaign.

I am especially impressed with the extensive resource lists and the massive bonus giveaways.

For the price, this, as you would say, is a no brainer. People better jump on this before you change your mind and raise the price!

Newbie or seasoned veteran alike will see a marked improvement in their response rates to their mailing lists by following your easy to understand instruction and avoiding the bonehead mistakes you so clearly point out (along with the remedy).

Steven, your new product on email marketing absolutely rocks.

I know you know what you're doing because I've paid you money multiple times to email your list!

I loved your new product and got subject lines and other cool stuff from it.

I recommend it very highly to anyone doing email marketing!

Mr Lorenzo certainly knows his stuff when it comes to email marketing, so he is undoubtedly someone that we should listen to when he speaks.

His Sexy eMail Marketing report is chock-full of good quality information gained from years of real-world experience, and oh... it is presented in Steve's unique and sexy manner.

Please, do not let the sexy format of this report distract you from devouring the golden nuggets inside, because you'd be doing yourself a huge disservice if that were the case.

Thanks Steve for sharing your wealth of knowledge.